Capabilities能力
What I bring to a business
I believe taste, creativity, and keeping pace with AI’s rapid development are essential to doing exceptional work today. I apply all three, whether I’m marketing your business, building an original game, or creating content that feels authentic and holds up to close scrutiny.
campaigns watched, optimized and reported on
Agents & automation
I build workflows that research, organize, draft, and prepare work for approval.
- Content engines
One brief in, a full campaign out: blog posts, emails, social posts and ad variants, all on brand and queued for approval.
- Research agents
Agents that track competitors, trends and customer conversation, then turn it into a brief the team can act on.
- Lifecycle
Email, SMS and DM flows that adapt to each customer, from welcome to win-back.
not months, from storyboard to finished spot
Creative production
Graphics, campaigns, film, and consistent content production, guided by hands-on experience in design and editing.
- Product shoots
Studio and lifestyle product photography made on brand, with no set, no crew and no reshoots.
- At scale
One production turned into dozens of variants in every format and aspect ratio, ready for every platform and for testing.
- Characters
Brand characters, mascots and AI spokespeople that stay consistent across stills, video and 3D.
annual revenue across six brands, one marketing team
Marketing & insight
Brand strategy, growth, customer journeys, and research connected to practical business decisions.
- AI search
Getting brands cited when customers ask ChatGPT, Gemini and Perplexity instead of Google, the new front page most brands haven’t claimed.
- Synthetic audiences
Concepts, headlines and creative tested on AI personas before a dollar goes to media, so the budget backs the winner.
- Analytics
Forecasting, attribution and conversion diagnosis that show exactly where the money comes from and where it leaks.
A selection of what I do with AI, not the full list. The tools change every month. The judgment behind them is fifteen years deep.
I treat AI as a production team. I scope the problem, set the creative direction, and direct the work. I check the results against the audience, the purpose, and the quality the work demands. Fifteen years of hands-on experience inform those decisions, while constant experimentation keeps my capabilities moving forward.